Introduction

One of the biggest challenges for our society in the coming decades is to meet the growing demand for more energy worldwide, in addition to finding cleaner sources. Shell will play its role in addressing the challenges the energy transition has to offer. There are no easy answers. And it is just one of the many challenges facing us today, from the rise of globalisation through to climate change.

As a country that is home to many multinationals and leading knowledge organisations, the Netherlands can play an important role in facing these challenges. In virtually all sectors there is a serious need for people with technical qualifications in order to work together to find solutions. Equipping young people with the skills to play their role in this emerging future is of critical importance for us all in the Netherlands.

Generation Discover is the umbrella of all of Shell’s current and future initiatives to engage different audiences to excite and inspire them to consider science and technology and to think about their potential in these areas.

Together with partners we are building a community of innovators and problem solvers. We call them Generation Discover.

Generation Discover

Generation Discover aspires access for all Dutch citizens between 8 and 35 years to the opportunities science and technology offers them and society.

  • Primary schools – Generation Discover festival and bright ideas challenge/hub
    This programme aims to spark the interest of primary school pupils about science and technology. The bright ideas challenge inspires children to come up with innovative solutions for our future society’s water, food and energy related challenges. This online challenge is combined with a visit to the offline bright ideas hub, for interactive and inspirational sessions. Over 30,000 people visited the inaugural annual Generation Discover festival in The Hague, a five-day festival where generation discover can experience science and technology.
  • Secondary schools – JetNet programme
    The JetNet programme stimulates high school students to write their thesis about future energy sources. JetNet is a collaboration between the government, corporates and educational institutions. With this initiative, Shell encourages the future generation to explore their career opportunities and promote paths which are most critical to society’s future.
  • Students – Shell Eco-marathon
    Shell Eco-marathon is a unique, global competition that challenges students to push the boundaries of energy efficiency on the road. There are three Shell Eco-marathon competitions held throughout the year in Asia, America and Europe. The competition provides an arena for students to test vehicles they design and build themselves. It aims to inspire young people to become scientists and engineering leaders of the future.
  • Entrepreneurs – New Energy Challenge
    Shell believes innovation and entrepreneurship can address the challenges of a growing energy demand and the need for a better, cleaner world. Therefore, Shell actively supports enterprise development and collaborates with startups and scale ups to find solutions for future energy needs. Shell in partnership with YesDelft! And Rockstart has launched a second edition of the European wide competition; the New Energy Challenge to provide opportunities to early stage startups for financial support and exclusive coaching from Shell. This challenge focuses on New Energies which will become increasingly important for future generations.